La Senza Swimwear

Brief

The main objective is to drive La Senza swim wear sales for summer. Adverts targeted to 20-40 years old women, who are looking for an swim wear that fits them perfectly.

Solution

The expanded swim wear pattern was employed, to give a background and to illustrate the line FITTED, PERFECTLY.

La Senza: 48 sheet billboard

La Senza: T shape bus side poster

La Senza: 48 sheet billboard in SITU

La Senza: T shape bus side poster

Creative team