La Senza Swimwear
Brief
The main objective is to drive La Senza swim wear sales for summer. Adverts targeted to 20-40 years old women, who are looking for an swim wear that fits them perfectly.
Solution
The expanded swim wear pattern was employed, to give a background and to illustrate the line FITTED, PERFECTLY.
La Senza: 48 sheet billboard
La Senza: T shape bus side poster
La Senza: 48 sheet billboard in SITU
La Senza: T shape bus side poster