London transport

Brief

Create bold and direct poster campaign, drawing attention to security issues across public transport system. The main aim is to increase an active awareness and prevention of security alerts across the network by focusing on suspicious behaviour.

Solution

A crowd of people with covered eyes, and the line “Train your eyes”which gives a nice play with double meaning (to train and a train). The visual and message points out that the ability to see is the most powerful weapon against terrorism.

London transport: 48 sheet poster

Travel card adaptation

Creative team