Rock Radio: Rock out

Brief

The new radio station playing every tune within the rock category is to be launched. By using contemporary and confident tone of voice with a slightly hard edge under the surface, trial needs to be generated.

Solution

Refer to popular saying “rock out with your cock out” using iconic rock stars with a rooster coming from their pans.

Rock out with Bruce Springsteen (48 sheet billboard)

Rock out with Bono (48 sheet billboard)

Rock out with Mick Jagger (48 sheet billboard in SITU)

Creative team