Rock Radio: Symbols

Brief

The new radio station playing every tune within the rock category is to be launched. By using contemporary and confident tone of voice with a slightly hard edge under the surface, trial needs to be generated.

Solution

To engage target audience by using rock symbols that are understood by target audience specifically. Symbols are made by combining simple keyboard letters and look graphically attractive on posters.


Rock Radio: \m/ rock on

Rock Radio: \m/ rock on

Rock Radio: Guitars

Rock Radio: Guitars

Rock Radio: Lighters in the concert

Rock Radio: Lighters in the concert

Creative team