Scottish Ambulance Service


To deter people from drinking too much at on onset of the Office Christmas party season, so that the Scottish Ambulance Service do not have to pick up the pieces, but can instead focus on more ‘genuine’ patients.


Use the popular saying “to drink like a fish”by visualising casual bar/club scenery with a person with fish head. This distractive and eye catching imaginary delivers the message , that people should know the limit.

SAS: 48 sheet billboard
SAS: 48 sheet billboard
SAS: 6 sheet poster




Creative team