VW Beetle

Brief

Make an advertisement for VW Beetle, focusing on the car itself with no borrowed interest and keeping the same style as used for VW advertisements since 1960s.

Solution

Minimalist visuals used to bring the car forms and leaving the copy at the bottom at the page and using the same font as used in 60s. Both solutions introduces the car through personification.

VW Beetle: It's a pet

VW Beetle: Sincerely Yours

Creative team